---
title: "What is one customer worth? | LocoTap"
description: "Every job they’ll ever give you, not just today’s. 350 a job, 2 calls a year, staying 6 years: one customer is worth 4,200."
url: "https://locotap.com/learn/repeat-customer"
---

# What is one customer worth?

Every job they’ll ever give you, not just today’s.

**For**

See what a customer is worth across the years, and look after them for it.

**When**

When you decide how much to do for one

## Try it

350 a job, 2 calls a year, staying 6 years: one customer is worth 4,200.

Worth = a job × the times a year they call × the years they stay.

Treat a customer as years of work, not one job.

## Worked out

| Calls a year | 3 years | 6 years | 10 years |
| --- | --- | --- | --- |
| 1 | 1,050 | 2,100 | 3,500 |
| 2 | 2,100 | 4,200 | 7,000 |
| 3 | 3,150 | 6,300 | 10,500 |
| 4 | 4,200 | 8,400 | 14,000 |

## Easy to get wrong

- No word from you after the bill.
- A different price every time they call.
- Their details lost with an old phone.
- Chasing new work, forgetting old customers.

## The tool for it

**Customers** Everyone you've worked for, with their places and jobs [About it](https://locotap.com/tools/customers) [Start free](https://locotap.com/sign-in?back=%2Fapp%2Flearn%2Frepeat-customer)

**Customer import** Your customer list from another app, your phone or a spreadsheet, in your book

## Questions

**How do I keep customers coming back?**

Do the job well, leave your number, and remind them when something’s due.

**Should repeat customers get a discount?**

Better first pick of the days than a lower price.

**How often do I get in touch?**

When something is due, and once a year at most besides.

**Where do I keep their details?**

In one list, with every job and home, not in your phone’s contacts.

**Can I bring my old list in?**

Yes, from a spreadsheet: names, phones, emails and addresses.

**Is a referral worth as much?**

A new customer from an old one is worth this whole sum again.

**How do I know my own numbers?**

Count the jobs your oldest customers gave you, and their years.

**Can I email them all at once?**

Only those who said yes to it. Check the rule where you work.

Next · Back office: [Did that job actually make money?](https://locotap.com/learn/job-profit)