Why would a stranger trust me?
Because they can see the proof before you knock.
- For
- Show a stranger the proof they look for before they let you in.
- When
- On your page, your quotes and your van
Try it
Only a name and a face: 5 questions a stranger still has before they call.
Every proof you show is one question a stranger doesn’t have to ask.
Show the proof; don’t ask them to take your word.
Worked out
| Proof | Without it, they ask |
|---|---|
| Licence number | Are you licensed for this work? |
| Proof of insurance | What if you damage something? |
| Photos of past work | Have you done a job like mine? |
| Recent reviews | Were other people happy? |
| A name and a face | Who is actually coming? |
| A written price | Will the price change on the day? |
Easy to get wrong
- A licence number nobody can find.
- Photos of someone else’s work.
- Old reviews with no replies.
- A price that changes on the day.
The tool for it
Questions
Do I need a licence for my work?
It depends on the trade and the place. Check the rule where you work.
Where do I show my licence number?
On every quote, invoice and card, and on your page.
What insurance should I show?
Say what you carry, and send the certificate when asked.
What photos work best?
Before and after of the same spot, taken from the same place.
Can I use a supplier’s photos?
No. Show your own work, even if the photos are plain.
Should my face be on it?
Yes. People open the door to a face they’ve already seen.
What if I’m new and have no reviews?
Show photos, your licence and a written price. Ask every first customer for a review.
Does a written price help?
Yes. A price in writing says it won’t change on the day.