What do I leave behind at a job?
A card or sticker where they’ll look when it breaks again.
- For
- Leave your number where the next call starts: the fridge, the boiler, the panel.
- When
- At the end of every visit
Try it
A 60 box of cards that brings 4 jobs back a year: 15 a job, for 1,200 of work.
Cost of a job back = what the cards cost ÷ the jobs they bring back.
Leave your number on the thing they’ll call about.
Worked out
| Jobs back a year | Cost of each | Work back |
|---|---|---|
| 1 | 60 | 300 |
| 2 | 30 | 600 |
| 4 | 15 | 1,200 |
| 8 | 8 | 2,400 |
Easy to get wrong
- A card left on the counter, not on the unit.
- A phone number too small to read.
- A QR code that opens nothing useful.
- Cards with an old number on them.
The tool for it
Questions
Where do I put the sticker?
On the thing they’ll call about: the boiler, the heater, the panel.
Card or sticker?
Both: the card for the drawer, the sticker for the unit.
What goes on it?
Your name, your trade and your number, big. Nothing else has to fit.
Should it have a QR code?
Yes, if it opens a call, a text or a way to book.
Do I ask before putting a sticker on?
Yes. Most say yes when it’s for the next repair.
How do I know it works?
Ask every new caller where they found you, and count.
How many do I print?
Enough for three months of jobs; print again when your details change.